Health Promotion in Primary Healthcare

Health promotion (HP) is an essential component of Primary Health Organisations (PHOs).  The goal of the Manaia Health PHO HP plan is “to be a health-promoting PHO”.

Community Outcomes

Manaia Health PHO shares the same population and geographical boundaries as the Whangarei District Council.  In recognition of the influence the Whangarei District Council has on the determinants of health we have been working to develop partnerships with the WDC.  Submissions have been made on the Long Term Council Community Plan and the 2005 Annual Plan.  We are currently involved at various levels, with several collaborative projects with the WDC:

Child Poverty

Recently a local Whangarei Child Poverty Action Group was formed. This group has members from the community as well as local organizations concerned with the health and wellbeing of children and families/whanau. This group is planning a number of actions including :

Manawa Ora

Manawa Ora is a FREE service that supports whānau with tamariki to create warmer, drier, healthier homes.

Manawa Ora can provide:

  • insulation
  • curtains
  • carpets or rugs
  • heating
  • beds and bedding. 

If you have a Community Services Card, and you are pregnant or have children under 5, you may be eligible.

Talk to the following people about making a referral for you:

Health Promotion Stocktake

The Tai Tokerau / Northland Health Promotion stocktake report was completed in October, 2004. The final report contained two sections. The first part describes the results of discussions with over 50 organisations involved in health promotion delivery within Northland. The second part is a directory providing basic information on each of these providers.

This report was compiled by three PHOs – Manaia Health, Kaipara Care Incorporated and Te Tai Tokerau – all recently established within Northland.

The objectives of this project were:

10,000 steps

Through our GRx project Manaia PHO is represented on the Physical Activity Northland Taskforce that has been formed to progress the implementation of the ‘Northland Active Communities Project – Stepping Out’ (commonly known as 10,000 Steps Northland). Other members include the Kaipara, Whangarei and Far North District Council’s, Northland District Health Board, Auckland University of Technology, Sport Northland and Hauora Whanui.

Green Px

This initiative involves General Practitioners and practice nurses, as well as iwi provider nurses, giving a “Green Prescription” to patients whose health could benefit from increased physical activity. The patient is then eligible for support and advice from Sport Northland for up to four months. Patients that benefit most are those with conditions such as heart disease, hypertension, diabetes and obesity.

Health Promotion



Health promotion is commonly defined as ‘the process of enabling people to increase control over, and to improve, their health’.

Public Health is promoting well-being and preventing ill health before it happens. It is about keeping people healthy and improving the health of populations rather than treating diseases, disorders and disabilities in individuals.

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